Knoops, which has given hot chocolate a modern makeover, is coming to Oxford.
The chain will open a new cafe in Turl Street tomorrow from 7.30am.
It already has fans in London and Brighton.
In 2013, founder Jens Knoop, originally from Germany, decided to share his passion for chocolate and opened the first Knoops store in Rye, East Sussex.
Since then, he has gone on to open more Knoops stores, built a team of chocolate lovers, developed an at-home range of chocolate flakes, and released a chocolate cookbook.
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The new branch in Turl Street is expected to bring a variety of chocolate drinks made with different chocolate percentages and then blended for the customers.
More and more homes are buying Velvetiser hot chocolate machines and Knoops is likely to be popular with students and residents.
For the full Knoops experience, you will be invited follow the suggested method - choose your hot or cold drink, then the chocolate percentage (there are 20 different types to select), then a milk, before finishing up with some tasty added ingredients.
Oxford’s patisserie Gatineau‘s pastries will also be on sale.
Jens Knoop is expected to be at the Oxford store to greet visitors between February 12–14.
The opening of the new cafe close to the junction with Broad Street should give trade a boost in the street.
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The Knoops website says: "The Knoops concept is based around our carefully curated percentage menu which offers chocolates to suit every taste and mood.
"We find joy in helping you to discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process we call ‘Knoopology’.
"This process is simple; choose your chocolate %, milk, and extra flavours like sea salt, orange zest or chilli to be made into a hot chocolate, milkshake or iced chocolate."
The new cafe will be open Monday to Saturday from 7.30am-8pm and on Sunday from 10am-7pm.
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