Uber is launching its new product ‘local cab’, in Oxford, which will enable passengers to book a trip with a local taxi company via the Uber app.
Anyone opening the Uber app in Oxford will see the ‘Local cab’ option which will connect passengers to the taxi firm 001 Taxis Oxford.
Users will have to download the latest version of the app to be able to see the Local cab product.
Despite the Uber app being opened as many as 65,000 times per month in Oxford, passengers have not previously been able to book a ride in a local cab.
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Uber’s application was declared a void in July 2016 after the firm let a twelve-month window lapse without providing Oxford City Council with ‘vital details’ on how it would operate.
Since, the two biggest taxi firms in the city 001 Taxi’s and Royal Cars launched apps.
However, now passengers will be able to book their ride via the Uber app.
Amir Khan, managing director at 001 Taxis Oxford, said: “We’re delighted to be one of the first operators in the UK to pilot ‘Local cab.’ This will give the people of Oxford another way to book with 001 Taxis Oxford – and anyone visiting the city, that already uses the Uber app, will now find it easy to book a ride with a local operator. With the boost in passengers, we will also be looking to welcome new drivers to the company.”
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