If police needed a classic case to highlight their Christmas and New Year anti-drink drive campaign, Robert De'ath is their man.

He mowed down and killed cyclist Peter Ryczowski after drinking and while speeding in his car.

The fatal collision at Bicester last January put in sharp perspective the consequences of drivers getting behind the wheel after they have drunk alcohol.

De'ath, who was more than twice the drink-drive limit, was clearly not in a fit state to be anywhere near a car, let alone driving it.

He fully deserves the four-year jail sentence and five-year driving ban he received at Oxford Crown Court yesterday.

He will spend this Christmas in jail, and hopefully next Christmas as well, giving him plenty of time to reflect on the anguish he has caused.

He will eventually be released. But for Mr Ryczowski's family, there will be no such relief.

They will face this Christmas - and every Christmas - without a husband and father.

We hope anyone who is tempted to drink and drive this Christmas - and at any time - will read our report today.

It is a warning that applies to everyone, but particularly the young.

At one time, it was older drivers who were blasé about drinking and driving. We've all heard it - "I've always done it, and have never had an accident".

Now, however, there is evidence that younger drivers, like 21-year-old De'ath, are taking chances.

But this case proves yet again that drinking and driving don't mix - and never will.

We should have no sympathy for the likes of De'ath, who think only of themselves.

Our concern is for the innocent victims, who inadventently cross the paths of irresponsible drivers.