TELEVISION presenter-turned-farmer Jeremy Clarkson is due to open a shop selling his produce today. 

HAVE A LOOK INSIDE. 

The car enthusiast, of Top Gear fame, gained planning permission in November to open a shop at his Diddly Squat Farm.

It is located just off Chipping Norton Road near Chadlington, in West Oxfordshire.

He announced its opening yesterday afternoon, tweeting: "My farm shop opens tomorrow afternoon. Twitter friendly as it’s unheated and meat free.

"Do drop in if you’re in the Chipping Norton area."

Asked by one Twitter user if he had grown any of the produce himself, he said: "All of it."

One man asked if Mr Clarkson would be there in person, to which he replied: "Of course I'll be there, it's my shop." 

In response to another who asked what time it would be open, he said: "The afternoon; like I said."

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Several people tweeted their shock that the shop will be meat-free.

One said: "Meat free? That ain't no shop - it's a field."

Another predicted 'traffic chaos in Chipping Norton'.

Explaining why the shop will not sell meat, Mr Clarkson tweeted: "Government rules I'm afraid." 

West Oxfordshire District Council granted permission last year for the farm shop as well as a lambing shed, a 10-space car park and facilities for 'occasional film-making'.

This was despite some objection by villagers, who feared it could deter trade from local businesses.

A condition of the council's approval was that the shop can only sell produce grown on site or from West Oxfordshire producers.

ALSO READ: Jeremy Clarkson's farm shop gets planning approval

Diddly Squat Farm covers about 350 hectares of land, near The Beeches camping and caravan site.

The section where the farm shop and lambing shed would sit covers about 0.27 hectares, on a small corner of a large field.

Planning documents said the land is not used for crops due to 'poor productivity'.

Mr Clarkson spoke about the farm during an interview on the Jonathan Ross Show in December.

He said: "It's a full-on farm. The guy who had run it for many years retired and I thought 'how hard can it be?'

"It's unbelievably difficult."

He recalled how he had spent two hours running around trying to round up sheep after they escaped, even sending up a drone to try to move them.

A new show due to air on Amazon Prime later this year, I Bought A Farm, is expected to follow his adventures on the farm in more detail.