THERE is nothing quite like bagging a bargain - especially when it comes to designer brands.

Bicester's latest offering of a Nike outlet store is giving customers just that - trendy fashion at a fraction of the price. 

ALSO READ: Bicester Shopping Park is still behind schedule

Oxford Mail:

They might be out of season, but when it comes to box-fresh trainers, customers queueing at the doors for the opening this morning were happy to 'treat themselves'.

Oxford Mail:

Danny Dixon, who turned 45 yesterday, trekked from Banbury to find some birthday treats. 

He said: "We are very keen because normally we have to travel to the East Midlands for one [Nike Factory Store]. I walked straight to the trainers. It's nice to have a factory store in Bicester." 

Oxford Mail:

Another shopper 18-year-old Ollie Hartley from Bicester said: "I'm really happy. It's really good.

"It's good not to have to go further out, so having it here in Bicester is really good especially as it's a factory store."

ALSO READ: Next and M&S set to open at new retail park 

Roughly 100 people waited outside the shop this morning at the new Bicester Shopping Park, which is next to the Kingsmere housing estate. 

They were joined by a DJ, who was setting up the decks to play some beats. 

Oxford Mail:

Abby Baker, 23, from Bicester said: “It’s great. This will probably bring in more people as it’s more affordable.

"I’d say it’s better than Bicester Village and I’m really surprised by how discounted everything is.”

Oxford Mail:

Another Nike enthusiast Jordan Lloyd, 22, from Oxford said: “Before you had to travel a lot further but this is a lot easier for me because it’s close to Oxford so it’s just down the road for me.”

The £40 million shopping park was supposed to be complete in October last year but will still not be fully open until Easter.

Its developers, Consolidated Property Group (CPG), hopes all units including M&S Simply Food, Next and Pure Gym will be open for trading by Easter.