The Nike store is the first to open a unit at the £40 million Bicester Shopping Park.
PART of the £40 million Bicester retail park a Nike shop opened today.
With footpaths still being build, the shopping centre was due to be completed in October last year but planning, building and contractual delays have postponed the grand opening until Easter.
UPDATE: First look inside Oxfordshire's new Nike outlet store
The Nike store, however, is different to a regular high street Nike branch as it is an outlet and offers a mixture of last season's styles along with items made specifically for the branch.
Boots was the latest major brand to announce it will open a store on the site, joining M&S Simply Food, Next and Costa.
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