Black cab drivers have been doing a double-take at Gloucester Green market after a rival pulled up selling meatballs.
Joel Coupland has bought a TX 2 black cab and converted it into a mobile food stall at the Oxford market which runs on Wednesday, Thursday, Friday and Saturday.
Taxi drivers waiting opposite for a fare are a captive audience and they have been eyeing up the beef and pork meatballs served with rice.
Mr Coupland, from Gloucestershire, who runs The Black Cab Company, which has a five-star food hygiene rating, said: "People notice the black cab and they like the novelty - then they come and try the food.
READ AGAIN: Friday market starts at Gloucester Green in Oxford
"I heard the street food stalls were doiung really well here so I thought I would give it a go."
Black cab driver Adnan Hamid, 36, from Oxford, said: "It's mind-boggling to see meatballs being sold out of a black cab.
"We have asked Mr Coupland to make us some halal chicken meatballs and he said he would."
The first electric-petrol hybrid black cab arrived in the city last month and more could follow.
This could lead to more black cabs being converted to sell food.
READ AGAIN: Japanese restaurant to open at Gloucester Green in Oxford
Garlic mushrooms served with rice cost £4, while the meatballs served with rice cost £4.50.
The vegetarian chilli nachos also cost £4.50.
The Gloucester Green market is run by LSD Promotions in conjunction with the city council.
READ MORE: First electric black cab arrives in Oxford
A Friday market has just started on a six-month trial basis.
A new Japanese restaurant is about to open in the former El Mexicana and Combibos coffee shop units.
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