BLACK Friday saw shoppers arm themselves with both physical and virtual baskets as they tried to bag themselves the best deals.

But one Abingdon shop decided to do something a little different with the 'holiday' the UK has suddenly inherited from the United States.

Fashion store Fat Face decided to team up with mental health charity Oxfordshire Mind to give others a good deal.

During the last week of November, under a campaign known as 'Thanks for Giving', the branch will be donating a proportion of its takings to charity, instead of offering significant shopping discounts.

It will be the second year that the Abingdon branch will have supported the charity.

Chief executive officer of Mind, Dan Knowles, said: "Oxfordshire Mind would like to thank Abingdon Fat Face for raising vital funds and awareness of the charity.

"Every penny which is fundraised for Oxfordshire Mind will help us help even more people who are affected by mental health problems."

The store in Market Place will also be distributing wellbeing advice to both customers and staff.

It will be handing out 'five ways to wellbeing' cards as well as copies of the Oxfordshire Mind Guide – a directory of mental health services in Oxfordshire.

Oxfordshire Mind South and Vale manager, Beth Brown-Reid, added: "It is great to continue our charity partnership with Fat Face Abingdon, we are so grateful to have local businesses support our services and raise awareness around the variety of services which are on offer for residents."

Oxfordshire Mind has been providing mental health services for 50 years, and people in the town have been able to use the Abingdon Wellbeing Centre and its incredible staff for providing a wide range of services, activities and support.

It is not the only partnership the charity has with a retailer.

When the new Westgate Centre opened in Oxford, The Body Shop began working with the charity to promote wellbeing in the workplace.

Mr Knowles added: "It is so important that employers create an environment where staff feel open to talk about stress and poor mental health at work, including any issues they’re facing – whether personal, professional or a combination.

"Oxfordshire Mind wants employers to see promoting good mental health as more than a legal obligation, but part of being a responsible employer and sending a message to staff that they are valued and appreciated.

"Changing the negative culture around mental health and tackling the causes of stress and poor mental health at work will benefit all staff at work and home."