TRADERS are toasting the success of their boutique-lined shopping street by throwing a party

More than 30 traders in Little Clarendon Street, on the edge of the Jericho area of Oxford, are staging the street party to show off its diverse mix of shops, restaurants and cafes.

The party returned last year for the first time in more than a decade to boost the street after several businesses left and footfall declined.

Following its success and the arrival of new trade, the celebration will return next weekend.

Demijohn, the street's 'liquid deli', is the driving force behind the event.

Manager Manon Deslauriers, said: "Local business is at the heart of any community and Little Clarendon Street is the heart of Jericho.

"Life simply wouldn't be the same without the buzz of local shops, restaurants, bars and other wonderful businesses on the street."

With the imminent opening of the Westgate shopping centre expected to attract some 15 million visitors each year, it is hoped the street party and celebration of all it has to offer will stand it in good stead for the future.

Ms Deslauriers added: "As summer approaches, Little Clarendon Street is ready to celebrate and ensure that the street's future is a healthy and prosperous one.

"It is being run by street traders old and new, with support from the city council as well, which is great.

"Other shops are providing food and drinks, with free tastings and complimentary ice cream alongside exciting events, such as magicians, special cocktails and a fashion show."

In promoting the event, the traders said they hoped to show local retail was thriving and could compete with, and even off more than, large shopping centres.

In 2016 vintage clothing shop Uncle Sam's and Posh Frocks left the area adding to the number of vacant units on the street.

But the arrival of new businesses such as Jericho Cheese Company and more recently Gail's Bakery, replacing an ice cream parlour and barbers, has re-invigorated the street.

George and Davis will be providing complimentary ice cream while Oxford Wine Company will put on free wine tastings.

There will also be live music by local performers, choirs and arts groups.

The festivities, being run by the street's traders with support from the city council, will take place on Saturday from noon to 6pm.