NOT all 4x4s are big, dirty and dangerous, claims a campaign launched by Honda (UK).
A special window sticker and letter will be sent to owners of Honda's new Swindon-built CR-V, to help them defend themselves from 4x4 detractors.
The stickers and letter both carry the message Not all 4x4s are the same', highlighting the fact that the Honda CR-V is cleaner, safer and smaller than most.
It addresses some concerns of the Anti-4x4 lobby with the following facts: Too dirty? The new Honda CR-V is not only cleaner than other SUVs - its exhaust emissions are lower than some large estates, hatchbacks, MPVs and even a Mini Cooper S.
Too big? The CR-V has a footprint that is a similar size to a Ford Mondeo (and smaller than a BMW 523iE).
Too dangerous? The current CR-V achieves a three-star rating for pedestrian safety - which, according to industry experts Euro NCAP, puts it in the top ten per cent of pedestrian-friendly cars on the road.
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