Italy is well-known as a foodie's paradise but if you want a taste of the really good stuff, head to Puglia, says Chris Wiltshire

If the way to a man’s heart is through his stomach, few places offer more pulling power than plentiful Puglia.

The region on the sun-kissed heal of Italy, known for good reason as the bread basket of the country, positively strains under the weight of sumptuous goodies. And that can only mean one thing – a foodie’s paradise.

Some of the most memorable meals in my lifetime have been served up in northern Italy, from a sublime ravioli dish of pumpkin and pasta at a Rimini castle, to an unforgettable feast of poultry at the Michelin-starred St Hubertus, high up in the Italian Alps.

But for consistent perfection on a plate, nothing compares to the simple yet delicious dishes served further south. And one course in particular will stay with me for the rest my life.

It is said the Italians put up with many things, but never bad food. Their unpretentious restaurants with tacky murals and rickety furniture may often be crying out for a makeover, but the cuisine is seldom less than perfect.

The southern fare is, to coin an old Opal Fruits advert, made to make your mouth water. Bright red cherry tomatoes compete for attention with succulent oranges and the juiciest grapes you could wish for in a kaleidoscope of fruits and vegetables.

With such an abundance of food, prices both in the supermarkets and restaurants are often incredibly cheap. How does 3 euros (£2.53) sound for a large margherita pizza at a pizzeria in the lively capital Bari, or 4 euros (£3.38) for a platter of fresh fruit big enough to feed a family of 10 at a restaurant in Alberobello?

The foundation of Puglia’s wealth is its mass production of olives, or ‘green gold’ as it is aptly called. There are around 60 million olive trees in Puglia, many of them more than a thousand years old and four million protected by government legislation.

The chances are, if you’ve ever bought a bottle of virgin olive oil in Tuscany, the olives will have been sourced from the south. Farmer Corrado Brancati has quite possibly some of the oldest trees at his charming working home, the Masseria Brancati, on the outskirts of Ostuni. His family has been making olive oil for more than 200 years and he believes some of the trees could remarkably have been bearing fruit since before the time of Christ. A visit to see the Roman-age mill that has been lovingly restored in a cave beneath Corrado’s 16th century farmhouse and to taste the various flavours of oil that the olives produce should be high on your list.

Most of Italy’s fish is caught off the Puglian coast and 80 per cent of Europe’s pasta – all 200 different types of it – is produced in the region.

As a keen fisherman, I’m salivating at the number of fish being caught at the Savelletri coastal resort, a stone’s throw from my base for the week, the Masseria Torre Maizza and its sister hotel, the Maizza Torre Coccaro.

Each morning, the hotel’s chefs select from the choicest supplies of fresh bream, scampi, grouper, lobster, oysters, clams and squid, before serving up meals fit for the gods.

Thanks to the skills of the hotel’s genial head chef, Vito Giannuzzi, one of the dishes will be etched in my memory for a very long time.

An exquisite meal of raw grouper fish marinated with red berries and lime, red prawns from nearby Gallipoli, scampi pearl, low-fat yoghurt sauce and ‘mint flavoured fizzy slush’ is enough to render me speechless.

This is washed down by a very agreeable ruby red Il Falcone wine, a full-bodied little number from the ancient farms of Puglia’s Cornia Valley.

The Maizza and Coccoro are among 250 masseria in Puglia offering tourists a heady mix of long summer days, characterful accommodation and the freshest of food. Cycling groups are increasingly being attracted to the area by the flat roads and picturesque landscape.

Two of the cyclists staying at the Maizza, join my wife and I for a fun morning learning how to conjure up dishes at a cookery school before we enjoy the fruits of our labours with a chilled prosecco.

Another must is a trip up into the hills to see the small but bizarre Trulli houses at Alberobello, which — from a distance – resemble a group of white-hatted Smurfs on a school outing.

Head for the Gli Ulivi restaurant – meaning Olive Tree – and order the antipasti della casa as a starter. Then sit back as dish after dish of delicious meat, fish, pasta and vegetables head through the animated Italian diners and cover your table until it is overflowing. It is, it has to be said, Trulli scrumptious.

ESSENTIALS

* Chris Wiltshire was a guest of Citalia (0843 770 4443; www.citalia.com), who offers seven nights B&B at the five-star Masseria Torre Maizza from £1,165 per person – saving £635 per couple. Price includes return flights from London Gatwick with British Airways, based on a June 28, 2014 departure date.

* Seven nights B&B at the five-star Masseria Torre Coccaro costs from £1,159 per person - saving £618 per couple. Price includes return flights from London Gatwick with British Airways, based on a June 5, 2014, departure date.